To treat yourself to a Rolex watch is to give yourself a unique and refined gift. Renowned for their strength, but also for the precision of their settings, a second-hand Rolex remains a rare gift, a luxury accessory that will enhance the authenticity and prestige of your outfits. To establish itself as one of the most recognized luxury watch brands, Rolex has bet on the fact that its models must be recognized from afar: the bet has been won! At a glance, it is easy to spot that you are wearing a genuine Rolex watch on your wrist. The company has imagined specific and original designs to clearly stand out from the competition: these practical accessories with a strong identity reveal your unique personality. Moreover, Rolex has also declined its models to correspond to its public of active and sportsmen.
Rolex history
The Rolex brand started in London in 1905. It was created by Hans Wilsdorf, a young German aged 24 who was in exile in England. Accompanied by his British brother-in-law, Alfred Davis, he decided to found a watch assembly company. They did not want to embark on full manufacturing at the time: the parts were imported from Switzerland and then assembled in English-made boxes. After three years of existence, the company decided to found a workshop in Switzerland. But in 1919, the two partners were forced to stop British activity: indeed, heavy financial consequences followed the First World War. The company, therefore, moved to Switzerland.
A constant quest for precision
It is one of the spearheads of the brand: precision products. The Rolex company wants above all to excel and offer increasingly precise watches. So, to put the skills of its watches to the test, Rolex sets itself with incredible challenges.
The second-hand Rolex
Rolex watches are very present on the second-hand market. It is one of the most sought-after and loved brands. And this is not without reason, since even after having already been used for several years, the Rolex watch still offers the same precision and maintains the quality of its components. Rolex’s brand image is associated with luxury and high-end. But it is now possible to buy a second-hand Rolex watch at very reasonable prices. No need to spend a lifetime’s savings on it to have fun! Thanks to new technologies, certified and authentic resale offers have multiplied, with the guarantee of acquiring a genuine Rolex watch at a low price.
Permanent innovation
Considering all these successes, the Rolex brand could have decided to live on its achievements. But we are a long way from Rolex’s state of mind: indeed, the brand never stops innovating and working to achieve new goals. The company wishes to surpass itself while developing ever more efficient technologies. Rolex was therefore the first company to receive a certificate of optimal functioning, issued by the Official Watch Evaluation Center of Biel. Since then, the company has continued to challenge itself and regularly files patents to protect its innovations. The Rolex is, was, and always will be a top model and a luxury watch for all.
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Founder & Editor-in-Chief of Pinstripe Magazine. Creative thinker and menswear designer who has been writing articles dedicated to men’s fashion, lifestyle, luxury items, home design, gear, grooming and gadgets since 1998. For info on PinstripeMag, any editorial needs or to contact me please email at marv@pinstripemag.com.
