Mobile devices are sweeping through the world, and nowhere is this more prevalent then when you look at Cyber Monday statistics. According to IBM, the change in mobile traffic from 2012 to 2013 during Cyber Monday increased by 55.4 percent over one year. That trend is likely to continue this year, making it more important than ever to focus on the mobile aspect of your Cyber Monday campaign. Here are a few tips for getting out ahead.
Don’t Forget Twitter
One of the primary ways people are going to be searching for Cyber Monday deals is through hashtags on Twitter. Make sure you put your own hashtags up there along with the one for Cyber Monday, and you’ll be more likely to bring in the crowds. You can even offer special coupon codes to people who spread your Twitter tag around in order to drum up business. This is the big advantage of social media sites like Twitter. Once you get the chain started, messages that have the right wording can really travel a long way without you ever needing to try to market to each of the people in the chain directly.
Use Email Marketing Tools like MailChimp
There are a number of services out there that can help you get the word out about your Cyber Monday deals before the day arrives. An example of one of these is Mail Chimp. This particular service has apps available for either Android or iOS. It allows you to create campaigns, add new subscribers, and look up reports for how your campaigns are going. It helps to get campaigns for mobile devices going a bit ahead of time for Cyber Monday in order to have enough momentum when the day finally arrives. There are a number of other services like this out there as well, like Getresponse and Active Campaign.
Try Loyalty Campaign Tools Like Swipely
One of the great ways to use mobile marketing is by offering loyalty programs to your customers. One tool that allows you to do this easily is Swipely, (swipely.com). This service lets you use a text to join mobile approach to loyalty programs. This tool works well with credit cards and debit cards that customers already have because it allows them to not have to add yet another plastic card into their wallet. It also gives you a lot of information about how they rank your company through surveys, what sorts of customers are spending the most, and so on. Tools like this one can make it easier to plan out your best strategies for a huge event like Cyber Monday. People like to feel like they are getting something for loyalty, especially when it comes to a huge event like this one. If you already have them earning points towards something on your site, then your site might be the first one they check when they look for extra deals for the event.
Online Store Templates Can Help
You can also check out sites like Shopify in order to find mobile templates for online stores. It’s especially important to make sure that you have a site that caters specifically to mobile users as well as the desktop crowd. There are few things more irritating than having to mess around with your phone in order to get actually navigate around on a site that’s not designed well for mobile devices. That’s why it helps to find templates that have already done a lot of the work for you.
Pin and Win
One useful way you can use Pinterest for mobile is by offering a unique contest. Basically you can make it so that if your viewers pin a product or service from your page onto their Pinterest account, you’ll choose one of them to win whatever they pinned. As long as you don’t make it something too out of control, and limit the product scope of the contest, this is essentially a way to get a huge amount of free marketing for whatever the cost of the item is, which could be as little as you need it to be. People expect to see big and fun events happening on Cyber Monday, so if you do a contest like this for the mobile crowd you can really stand out in the crowd. The important thing is to make sure that you have your “pin it” buttons in place and that you clearly outline the rules of the contest. Overall, there are a huge number of possibilities for how to market your wares to mobile users during Cyber Monday. It’s pretty hard to get too outlandish because many other sites are going to be doing the same thing and you really want to stand out.
Founder & Editor-in-Chief of Pinstripe Magazine. Creative thinker and menswear designer who has been writing articles dedicated to men’s fashion, lifestyle, luxury items, home design, gear, grooming and gadgets since 1998. For info on PinstripeMag, any editorial needs or to contact me please email at marv@pinstripemag.com.
