So finally the Panerai Boutique opened two weeks ago. The new Panerai Boutique of New York is situated in 545 Madison Avenue, universally renowned for its dazzling concentration of stores and showrooms of the most prestigious international brands, especially from the worlds of fashion and jewellery. Among these, the predominance of famous Italian names has earned it the name of “the Italian mile”. The Boutique is characterized by an Italian design inspired by the sea and by the use of materials like teak wood and steel, wire mesh panels, sketches and graphic inventions stylizing the shape of the watches themselves. The porthole-shaped windows recall yacht fittings, sinuous display units take on the shape of ocean waves and the furnishing details echo diving suits and divers’ equipment. See more watches on the next page and picture of what the retail store may look from the insde.