Product and brand awareness is the goal of every business’s marketing efforts. By making an impact on the customer consciousness, your product gains presence and appeal while bumping out competitors to become the most trustworthy option. Once your business has completed the basics, such as creating a polished and reliable website and running active, professional social media accounts, here are the next steps for brands looking to increase product awareness.
Focus on Search Engine Rankings
Word of mouth is an asset for businesses. Ideally, a good verbal review from a friend inspires a new customer to search for your product. You want to make sure that they can still find your company’s website even if they don’t search your product’s exact brand name.
Each of the main web browsers has laid out the general guidelines that websites should follow when trying to appear higher in search engine results. The surface-level goal that a company should have is to feature relevant search terms and keywords in their site’s content that customers might look up when trying to find their products.
Beginning to track site analytics will help your business adjust to results and make changes to gradually improve search engine ranking. This can often be done for free, though businesses can pay for more in-depth website analytics.
Consider Taking Your Brand To Shelves
E-commerce businesses are growing, and many find success while staying fully digital. However, certain brands might find an advantage in getting their product onto retail shelves, too. Food, beauty, clothing, and other products that customers prefer to handle in person before buying can greatly benefit from becoming a more tangible item in the minds of customers.
A presence on retail shelves, whether in local shops or big box stores, also gives your product further credibility and a broadened reach. Each business will need to closely evaluate the pros and cons of engaging retailers for their industry, as the effort necessary to get a product in-store might not be worthwhile for all brands.
Become the Experts
Running blogs, creating infographics, and producing videos that aim to educate your users about the products they’re looking for can be more than simple advertising. Using the opportunity to answer commonly asked questions makes your brand an honest and reliable expert in the field.
Think about the customer perspective. A company that knows the problems and goals of their customers and aims to help them find solutions before even selling them anything clearly cares about their needs. By becoming the authority in your industry, you can cement your product’s place as the most dependable option on the market.
There are many factors that affect your business’s growth and overall success, and how customers perceive your product is among them. Brands looking to increase product awareness benefit from imagining every avenue in which a customer might encounter and engage with their product. From how the product looks on a shelf to how visible the brand is online, ensuring that each customer experience is a good one is critical.
Van Rundell is a writer and author who specializes in transportation, travel, guidance, health & fitness. With over 10 years of experience in the industry as a driver and an entrepreneur, he has seen it all. His tone is professional but friendly with a dash of humor thrown in for good measure. In past, he has been advising, educating and writing about transport for the public and professionals alike.
A qualified fitness instructor with over 5 years’ experience as a personal trainer and group fitness instructor, Van brings his deep knowledge of health and exercise science to his articles on health & fitness.
