Men’s fashion is a mixed palette currently. Whilst sartorial splendour reigns supreme in key fashion publications and hip hop styling has been given a modern makeover with an American sportswear feel, new European sub-cultures have been busily building on their own unique style that is quite unlike any other mainstream trends dictated to us by the catwalks. Rising from the street as all ”wearable, commercial street art“ is one such brand that appears to have a unique perspective on men’s style.Humor has been carving quite the niche, working on creating a total silhouette heavily influenced by the metropolitan underground electronic music scene. Hailing from Denmark, HUMÖR describe the inspiration for their latest range as ”Tokyo’s Shibuya area, where the fashion crowd is giving an entirely new meaning to the word paint box.“
Pinstripe Magazine Staff
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