With this economy it just makes sense that menswear designer Todd Snyder has set his sights on a more affordable line for AW14. The new range, dubbed White Label, is the result of a collaboration with American supplier Peerless Clothing.
Vice president of Nordstrom, David WitmanThe approached Todd Snyder with the idea to offer lower-priced merchandise since currently Todd Snyder suits are over $1500.
“[David] liked my style and asked if there was a way I could rethink my tailored clothing and pare down the price,” the designer told WWD.
It has been confirmed that White Label products are to be produced in the Hart Schaffner Marx clothing factory in Chicago. The firm has specialized in suit making for many years:
“I flew to the factory and deconstructed their suit and reinvented it. The younger guy can wear it but it won’t alienate an older customer either. It’s a tasteful, modern take on clothing,” explained Snyder.
“We want to revolutionize menswear… I want to dress a lot of people and don’t want to be exclusive. This is the first thing that will have scale and [thanks to Peerless], we don’t have to do the heavy lifting.”
Peerless already produces tuxedos, tailored suits and sports coats under brands such as Michael Kors, Tommy Hilfiger and DKNY on its website.
Todd Snyder’s addition to the roster is set to launch this autumn. Suits are to be priced between $795 (£475) and $995 (£595), with sports coats to be sold at $695 (£415).
However, coming soon to PinstripeMag you will be able to just buy a custom suit for less than any of those prices you see above. Stay tuned for more.
Take a look at the Todd Snyder SS14 Mainline Collection:
Founder & Editor-in-Chief of Pinstripe Magazine. Creative thinker and menswear designer who has been writing articles dedicated to men’s fashion, lifestyle, luxury items, home design, gear, grooming and gadgets since 1998. For info on PinstripeMag, any editorial needs or to contact me please email at marv@pinstripemag.com.
