Improve your Local Business with Google Ads
Are you searching for useful marketing tips for your local business? Do you wish to improve your local SEO efforts with advanced tricks? Then, you should invest in Google Ads.
It is well known that Google Ads (/Adwords) and online marketing work hand in hand. For example, when a potential customer is searching for a promotion, service, restaurant, product or anything from any part of the world, they would first search on Google. It is where Google ads remain helpful. When a person enters a particular search term on the Google search engine, he/she will notice associated ads for that service or product.
In the present business scenario, Google ads serves as a successful tool for getting sales, marketing your product and driving traffic. If you have not used the most effective and popular online marketing platform in the world, you need to think about it now. In this blog, let us discuss a few important SEO tips for your local business and understand how Google Ads helps you in growing your business and reaching new customers; and effective tips for getting more leads through your ad budget.
Google Ads assists you to approach customers who are in need of your product/service.
When business of any size or type wishes to rank in the first position of Google or want to be approached by potential customers, Google Ads is the best option. The potential customers will come across your service, deals or products exactly when you start the campaign. It is a profitable marketing option.
If you are a small business owner and wish to rank on the first page organically, you need to work with motivated and experienced SEO professionals. When you are using Google Adwords, even experienced SEO professionals cannot overtake you. No matter, you have experience in SEO or not, you can easily rank your advertisement on top position. It will be viewed by your potential customers exactly when they are looking for your specific service, product or others.
Google Ads help you to reach local customers easily.
Ads offers location targeting options. If you are a local business owner (own neighborhood restaurant), own an e-commerce website or a regional company, you can target locally so as to be seen by your potential consumers. This way, you will not be wasting dollars on people who are not in your area. The best part of Google Ads is you can set the targeted location and timings before running the ad. It helps you to easily target areas within a city or country, target countries, and also set radius targeting. It is also possible to exclude locations in your vicinity targeting. Remember, excluding locations helps in targeting more precisely and lowers costs.
With Google Ads, it is also possible to target Geo-based demographics like income level. If you are selling expensive goods, you can target the best 10% income employees in your preferred area.
Google Ads display your address to searchers.
Along with Google Ads, you need to use Google Places to help the searchers in finding your address or location. The location of your business will be shown clearly in Google Maps. This helps potential customers to easily locate and reach you directly. It is almost like walking in directly to your business.
Google Ads shows your contact details.
You may have noticed ad extensions but you may not know how it works. Ad extensions help businesses to improve their Google Ad copies by displaying previous page visits, reviews, landing page links, app downloads, addresses, phone numbers and lots more. They appear in blue just beneath your ad description.
It is recommended to add complete contact details in your advertisement since ad extensions make easy for potential customers to interact with you. You do not have to pay anything extra for including your contact details in your ad. You will be charged the same cost when they click on your headline.
If a person clicks your phone number from ad extension, then you will be charged and it will be taken as paid conversion. Remember, Google can find click calls on desktops, tablets, and mobile.
Google Ads helps to target specific searches.
Google Ads is popular for keywords. The more specific and targeted your keywords as well as keyword phrases are, the better Google indexes your ad. You can reach more customers who are in need of your service or product.
If you are starting Google Ads on own, it is important to research suggested keywords and phrases that work for your business. There are certain Google Ad service providers who help you in selecting the targeted and optimized keywords for ad group campaigns. It is best to best think like a customer when selecting words for Google Ads. You can also set several keywords for particular ad group campaigns.
Google Ads helps you to optimize and choose when your advertisement is seen.
Google has numerous ad partners. When you are using Google Ads, you need to use display and search option so as to get a broad reach. When you keep using Google Ads, you will learn how it works and you will also see increased results in the form of clicks. You can later narrow ad campaign accordingly. Keep improving your ads and monitoring the results as you go.
Google Ads helps you to get excellent results.
It offers you numerous customizable options to measure and track your entire campaigns in a single dashboard. For example, it is possible to track and set your goals for:
- Conversions and sales
- Brand awareness
- Traffic to your site
- ROI or return on investment
You can see the results of Google Ads within ad groups. In simple words, you can watch metrics like:
- The times your Google ads perform best
- What headlines receive the top click-through-rate
- Which keywords perform best
Google Ads helps in controlling your own budget
If you are an owner of a small business, you would be aware of offline advertisement methods. Well, you will be paying a particular fee for running your ads or to publish your ads. You will also be signing a contract that you are agreeing to run a certain number of advertisements for certain sum of money.
When you use Google Ads, you can set a budget for every ad you are running. The best part is you can change the budget whenever you want. If you think that your ad is doing well, you can increase the budget. If it does not perform well (low click-throughs, low impressions, etc.), you can stop or decrease ad and test other marketing methods.
Summary:
Google Ads is one of the best marketing options to ultimately increase sales, drive traffic to local business and reach your potential customers.
Pinstripe Magazine Staff
Online Men’s Lifestyle Magazine on Gear, Grooming, Girls, Gadgets
