The quaintness of Switzerland seems an odd venue for the design and dissemination of future craft such as this C1 Radar watch from Concord. With the majority of timepieces coming out of Swiss shops being linked in various forms to the past, it requires a sincerely rebellious spirit to break the mold of tradition.
Concord is a famous name among the Swiss watch industry, but totally revamped their image a few years ago. The new motto was “time deconstructed,” announcing that the well-known maker of slightly avant garde (though conservative) fine watches was about to go full bore in a totally different direction. Employing a deep sense of youthful confidence, the Concord C1 and its progeny were born. The design was controversial to say the least, but the spirit behind the watches was unwavering. Whether you liked it or not, Concord was part of the “new art” of watch making and design.
Nothing about the C1 seemed ordinary, save for that small matter of “telling the time.” Personally, the design element I liked most about the original C1 was the disk style subsidiary seconds hand, which thankfully shows up in the C1’s newest iteration – the C1 Radar. Continue reading here.
Pinstripe Magazine Staff
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