Cyber Monday is the perfect way for customers to skip the crowds and get the deals they want while giving a huge boon to online small business owners looking to cash in on the season and make a real profit. Interested in taking advantage of Cyber Monday yourself? Here are some tips on how to make the most of Cyber Monday as a business before your site’s deals go live.
Engage Your Audience Everywhere
Without reason to do so, few users religiously check a website waiting for deals to appear or business updates they need to know about. If you don’t advertise the fact that your site will be having Cyber Monday deals, customers might spend their money elsewhere.
Marketing your digital business’ deals can and should happen everywhere. Social media will remain a powerful asset for businesses in the online realm, but even local news sites and publications are worth considering. So long as the marketing outlet reaches your target audience, the sales season is the perfect time to test them out.
Implement Unique Offers
Competition is fierce during the Black Friday to Cyber Monday season. Your business won’t be the only one offering deals in your industry, so it’s important to make sure your sale is unique, interesting, and one of the best. However, this doesn’t necessarily mean offering the lowest prices around.
Free shipping is one way to entice customers into seeing your products as a better deal. Buy one, get one offers or deals where a customer must spend a certain amount to receive a free item, credit, or additional discount are also great ways to encourage customers to find more products they love on your site and spend their money with you.
Look to the Past To Develop a Plan
If your small business has had a successful sales event in the past, study every aspect of it before developing your new plan. How you advertised it, the e-commerce resources your team used, and even the site layout at the time all played a factor in that event’s success. The adage “if it ain’t broke, don’t fix it” applies just as much to business campaigns as it does to the rest of life.
When it comes to your website itself, drawing people in to engage your business’ Cyber Monday sales will ideally lead to increased traffic, so you need to ensure that your e-commerce site is optimized to handle every aspect of the sales season from the landing page to checkout. Any complaints or bugs noticed in the past are worth addressing before Cyber Monday so that your customers get the best, most consistent experience possible.
Making the most of Cyber Monday as a business means investing energy into success. Your site, marketing, and deals all need to be on point so that customers not only have a great experience the day of but see a reason to come back even when the sale is over to see what else you have in store for them.
Van Rundell is a writer and author who specializes in transportation, travel, guidance, health & fitness. With over 10 years of experience in the industry as a driver and an entrepreneur, he has seen it all. His tone is professional but friendly with a dash of humor thrown in for good measure. In past, he has been advising, educating and writing about transport for the public and professionals alike.
A qualified fitness instructor with over 5 years’ experience as a personal trainer and group fitness instructor, Van brings his deep knowledge of health and exercise science to his articles on health & fitness.
