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G-Shock X Dee and Ricky Timepiece Release Party

G-Shock X Dee and Ricky GA111DR-7A Timpiece

G-Shock X Dee and Ricky Timepiece Release Party

On Tuesday Night November 29th 2011, G-Shock X Dee and Ricky hosted a release event for their new timepiece at the Trinity Place Bank Vault in New York City.  The GA111DR-7A timepiece is forever inspired by Lego®, Dee & Ricky said that they are delivering “time via the coolest kids in America,” sprinkled with primary colors across the beautiful white face creates an eye popping and fun look.  The Casio G-Shock timepiece remains rooted in G-Shock technology featuring, magnetic resistance, shock resistance, 200M water resistance, Auto LED Light, 48 City World Time, 1/1000th stopwatch with speed indicator, 4 Daily Alarms and 1 Snooze Alarm, and 12/24 Hr formats.

Tadashi Shibuya, General Manager Timepiece Division Casio America, Inc.

The crowd of over 500 guests, including Pinstripe Magazine, tastemakers and brand friends, were entertained by DJ Mel Debarge and DJ Gravy, with special performances by Vinny Cha$e, Bobby 2 Flee and Swizzy Swinton. In attendance was Tadashi Shibuya, General Manager Timepiece Division Casio America, Inc., designers Dee & Ricky, BMX rider Nigel Sylvester and Origami designer Kevin ‘Saer’ Leong.

G-Shock X Dee and Ricky GA111DR-7A Timpiece

Photos by Tracy Bailey

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