Social media platforms offering splendid marketing opportunities are nothing new. Something that you might not know is that Instagram is miles ahead of its competitors in attracting marketers because it provides much more to marketers than providing a platform for selling. You need not create your e-commerce website but instead use Instagram to promote your brand and business and even sell your products on the platform. Buy real Instagram followers to boost your marketing efforts, create brand engagement, and then go ahead with selling your products to complete the circle and fulfill your marketing goals. The feature of Instagram shopping is available for users in selected countries.
If you intend to use the feature, check it out before taking the plunge.
Buy real Instagram followers to whom you can sell your products on Instagram
Instagram is an excellent place for businesses to promote their brands, but now it is also a great place to sell your products. Now you can go beyond connecting with your followers and lead them towards a more fulfilling experience by allowing them to buy your products on the same platform. The feature is one of its kinds among social media channels and makes Instagram much more attractive for businesses.
This is a significant shift in Instagram’s approach to supporting businesses by providing a wholesome shopping experience that they can never expect from any other social media platform. Instagram has always been business-friendly, but now it is friendlier, which is excellent news for both businesses and 80% of its active users who closely follow some business accounts.
Shoppable posts – A new step in consumer engagement
Instagram’s conversion into a shopping or selling platform gives businesses more opportunities to make better use of their designing abilities revenue generation and business growth. The visual-centric approach of Instagram provides a visual storefront to users who follow businesses to choose their products. The shoppable posts feature of Instagram provides an added avenue of consumer engagement that was available earlier only through your website link in your Instagram bio or links in your Instagram Stories. The new feature gives the opportunity of connecting with consumers in an immersive way that makes shopping more actionable and less transactional.
Instagram has been an excellent place for people to discover their passions and share it, and the new shopping feature stretches the sense of discovery even farther. How far you can take your consumers depends on how well you can design the campaign.
Showcase your best products
Unlike other e-commerce platforms, you need not create separate product pages to showcase your products. Instead, you can share your featured products through your Stories and organic posts, or people can discover it by using the Search and Explore option.
When someone taps on a product sticker in your Story, they will see an image of the product, its description, cost, and a link that takes them to your website for buying it.
To enable your products to show up on Instagram, you must have a product catalog connected to your Instagram business account. It becomes easy to tag a product like tagging any other person.
Instagram shoppable posts are identifiable from the icon of a shopping bag that appears at the top right-hand corner. Users can look up to your Instagram profile to browse your Shop feed directly. Bu providing the shopping feature Instagram offers an incredible opportunity to businesses to convert their followers into customers.
Starting with Instagram shoppable posts – eligibility criteria
To start with Instagram shoppable posts, you must first check if the feature is available to you belong because it is not available across the globe. Moreover, you must have an Instagram business account, and your business profile must have a connection to a Facebook catalog. Ensure that you use the latest version of Instagram. The physical goods that you sell must comply with commerce policies and merchant agreement of Instagram.
Be creative in involving your followers
Use the usual ways of encouraging the audience to engage with your brand by creating attractive posts that have the products embedded in it or use product stickers in stories to promote buying. Creating engaging posts enhances the chances of buying, and there are several ways f involving your audience.
Write catchy captions that generate interest among the audience about the products. By featuring your followers or customers, create a community around your products. Create contests to pamper your followers that drive them closer to the brand.
Instagram is powerful in promoting products is equally powerful in selling products. Since most Instagram users take an interest in following business accounts, they usually have higher intent of buying when they search for products on Instagram. This is of great benefit to sellers as the conversion rate is high because searchers have high chances of buying.
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