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HomeSTYLEArtChoose an unconventional business card shape for attention

Choose an unconventional business card shape for attention

Any old or new business needs to grab quick attention to increase its popularity. Everything is an opportunity for them to showcase themselves and be a cut above the rest. Like that, giving business cards to associates and clients became a trend. Some call it marketing and promotional gimmicky. Nevertheless, the fact is it is not easy to challenge the importance of a business card as an efficient promotional tool, especially when you see its frequency of use despite the digital boom. But the question is – is there any scope of experimentation with this promotional asset?

If you are aware, 98 to 99% of the business cards in circulation are rectangular-shaped. Since this has been in trend for entirely too long, nobody paid much attention to it until there emerged a need to get creative. Everyone exchanged the same type of card with different logos and prints for the apparent reasons, following it as a mundane habit. Now, the challenge is anything that becomes so process-driven soon loses its ability to stand out and get noticed.

You may think that the person will remember you because he or she has your visiting card. While it can be useful for your contact when there is an urgency to reach out to you, he will not remember it as such. It is just a card like so many others. If you wish to break that chain of sameness and come into the notice, you should select a unique style that only a few may have started using. To be precise, you can consider having circle business cards. These are trendy and very fresh. The uneven and unconventional shape can occupy anyone’s eyesight quickly.

More about the round business cards

What to include in a round visiting card?

Among essential details, these cards can accommodate rounded logos beautifully. Plus, any other design can also go into it without any hassle. If you want to give something memorable to your business partners and prospects, you have a chance to exploit this thoughtful shape.

What to select between gloss and matte finish?

Gloss polish gives your card a shiny and vivid feel. It looks distinctive and highly professional. The matte surface tends to have a subdued effect, so colors used on it also appear muted. If you wish to have an elegant business card, then choosing matte can be a wise idea. For carving a bold and strong presence, you can opt for gloss. Just remember how everything will look in the card also depends on the quality and thickness of the paper. So, make sure you choose the right measurements and depth.

Most of the circle visiting cards come in 2.5 inches in width and height. It is a standard size for them. You get the option to print on its front or both sides. Although there is no hard rule around selecting single or both sides, you can still opt for front and backside printing to leverage the available space, particularly if you have to provide any essential additional information to your users.

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