Fashion Night Out is always a crazy night. This year not only did we hit up New York but also LA to see who was out and about. Celebrities including 90210’s Shenae Grimes, X-Men’s Dania Ramirez, Patrick Swarzenegger, Celebrity Apprentice’s Hope Dworaczyk, Disney’s Kyle Massey & Chris Massey (who posed with Junk Food President, Ron Wagenseil), Alphas’ Azita Ghanizada, Spencer Boldman, and Necessary Roughness’ Hannah Marks came to celebrate Fashion’s Night Out with Junk Food Clothing and Promo Jam at Saks Fifth Avenue in Beverly Hills last night. Junk Food launched the first-ever line of ‘Scan To Give’ T-shirts with a heart, benefitting the St. Vincent Meals on Wheels Foundation, and also debuted its Junk Food Originals premium line in a stylized Junk Food/Saks pop-up.
Celebrating the night’s theme of fashion and technology, the celebrity T-shirt emporium Junk Food Clothing designed an exclusive line of Saks Fifth Avenue “Feed with Fashion” digital tees. Each shirt was stylishly embedded with PromoJam’s social media QR code technology to give back in a novel way to St. Vincent Meals On Wheels.
At the event, shoppers had the unique opportunity to use their smartphone to scan the tee, launching a customized PromoJam mobile experience with exclusive content. By texting “MEALS” to 20222, fashion enthusiasts could donate $5 to the Saint Vincent Meals on Wheels Foundation and make a difference from their mobile phone. To share the experience further on social media, they could easily “LIKE” each partner brand on Facebook.
The ‘Scan To Give’ T-shirts were available for the first time ever last night during Saks Fifth Avenue Beverly Hills’ invitation-only Fashion’s Night Out event for $45, with 100% of the profits benefiting the Saint Vincent Meals on Wheels Foundation. The evening was dedicated to featuring young professionals and select fashion brands making a change in the community. Check out the pictures below.
Author, Pinstripe Magazine – Online Mens Magazine for Gear Girls and Gadgets
