Cotton premieres the world’s first 24 Hour Runway Show in South Beach on Nov. 19-20, featuring 1,440 looks—one look per minute—to celebrate The Fabric of Our Lives. They also teamed up with MTV.com to launch a Cotton Style Search for 24 people who combine cotton and the best styles in everyday life from Oct. 14th – 26th. Welcoming ages 18-48, the Runway Show will feature this contemporary culture in the fashion world by highlighting everyday people. From “Modern Glam” to “Sunday Brunch”, each hour will feature everyday 24 hour looks. Making this pioneer event relevant to the upcoming trendsetting season, designers have made Cotton a premiere fabric pick in Spring 2012 collections. The Runway Show will showcase of the latest styles, featuring collections from top retail stores that highlight the versatility of cotton for stylish looks in every moment of the day. This show brings that lifestyle, trend and audience to life – for 24 hours. To sign up for the Cotton Style Search visit, cotton24hours.mtv.com
Winners will walk with Miami’s hottest models and possibly even mingle with celebrities. Each will be announced daily beginning Oct. 26th then flown to Miami to be runway stars for each hour of the unprecedented 24-hour show.
Pinstripe Magazine Staff
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