Burberry launches its first evolving ad campaign for Spring Summer 2011, where new British cast members will be revealed each month.
The campaign showcases the high impact global monthly flow of new Burberry product and accompanying innovative content, used seamlessly and consistently across all of the brand’s online, offline and in store touch points.
Shot on Brighton beach by Mario Testino and launching with British models Cara Delevingne and Jacob Young, the campaign reinforces the brand’s synergy with British landscapes, weather and emerging talent.
The campaign shows the full breadth of the Burberry offering – Burberry Prorsum, Burberry London, Burberry Brit and Burberry accessories, all of which can be explored on Burberry.com with multi-faceted content experiences.
Burberry will also be live streaming the Burberry Prorsum Autumn Winter 2011 menswear runway show from Milan from 5PM (Milan time) on Saturday 15th January, using new technology to enhance the viewing and instant purchase experience on Burberry.com.
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