Inspired by his upbringing on the westside of Los Angeles, Beautiful Fül designer and founder Alejandro Rodriquez sought to encapsulate much of the style he saw while growing up in Los Angeles in his line. Beyond the notorious gang life that surrounded him, he found interest in the greaser, hot rod and punk subculture that was so prevelant. This mix of traditional styles, blended with modern elements and a west coast aesthetic has helped Beautiful Ful quickly become one of the hottest and most talked about men’s lines in LA. Now see their Spring 2012 here on Pinstripe.
Take a look at the video below, which is Alejandro’s mindset and work ethic in his hometown of Los Angeles. We like the direction Alejandro is taking with this cool, biker/grungy line and look forward to seeing more of them in New York soon.
Founder & Editor-in-Chief of Pinstripe Magazine. Creative thinker and menswear designer who has been writing articles dedicated to men’s fashion, lifestyle, luxury items, home design, gear, grooming and gadgets since 1998. For info on PinstripeMag, any editorial needs or to contact me please email at marv@pinstripemag.com.
