Check out the first ever Spring/Summer video Catalog from Diesel!
Inspired by Luc Goddart’s “Bande a Part” movie, the video features the 100 lucky selected people doing the famous dance in a very Diesel stupid way. The video is directed by French-born director Arno Salters; thanks to a special stop-motion technique, the music lovers appearing in the video rapidly change, along with their clothes, all while appearing to continue to smoothly follow the choreography of the dance.
Officially launched on www.diesel.com on March 26th, the video is fully interactive (of course!): you can pause it, rolling over individual items to get further product information, buy them online and also find information about the people featured; allowing anyone to link into their activities and interests on their social network personal pages. Play now on the next page.
Isn’t this a downright social media product revolution?
You can’t outsmart stupid – so don’t try. Long live stupid.
Pinstripe Magazine Staff
Online Men’s Lifestyle Magazine on Gear, Grooming, Girls, Gadgets
