The event at 100 Regent Street saw the ultimate in style showcased to an audience of press, celebrities and business icons.
Marking the opening of the Austin Reed and Viyella flagship stores, guests were entertained by The Overtones, magician Christopher Howell and singer Mike Davies.
Guests were treated to a blitz of Britishness encapsulating the 111 year British luxury heritage of Austin Reed.
Traditional British fare and heritage cocktails were the order of the evening. A brand film showcased the British tailoring brand to the attending audience, highlighting a history that includes the likes of Winston Churchill, the Beatles and Elizabeth Taylor.
Guests on the night included cricketing legend Alastair Cook, Sir Philip Green, Harold Tilman, Dylan Jones (Editor of GQ), Stuart Rose, Courney Lawes
Nick Hollingworth CEO says of the store launch, “The new store allows us to present our brand vision for the future and our next generation retail concept. Austin Reed has a fantastic history spanning over 100 years and we are looking forward to the next 100 years delivering affordable luxury with exceptional customer service.”
The new Austin Reed flagship store in Regent Street reignites the spirit of British heritage tailoring, transforming the retail landscape on Regent Street with a new store and a new retail concept. See pictures below of the event.
Author, Pinstripe Magazine – Online Mens Magazine for Gear Girls and Gadgets
