Adidas and Lego have collaborated on a new vibrant collection for children and adults. Adidas has updated its Ultraboost DNA shoes with features inspired by everyone’s favorite stacking toy “Lego”. The collection is first referred to as the “Color” pack as the theme features four colorways with two-toned color blocking that is typical of most college-inspired shoe schemes. The highlight of this shoe is the textured Lego brick heel counters, three brick-like rubber embellishments on the sides, and co-branded tongue patches. Classic Lego colors, such as red and blue, are the ones to be looked after in the whole collection.
Ultraboost DNA
As for the quality of the shoe, the Ultraboost DNA has been designed with City in mind based on data from the most popular Adidas Runners. It’s made of a combination of fabrics and Primeblue, a high-performance recycled material. Aside from that, it incorporates a Torsion system that keeps the foot supported during natural torsional motions. It is in charge of stabilizing the midfoot by ensuring that the shoe and the ground are perfectly aligned. For a guaranteed exceptional grip on wet and dry surfaces, it was equipped with Continental™ Technology, while the Boost™ technology guarantees that each rebound from the ground ensures that the maximum amount of energy is returned. The Seamless Primeknit forefoot is stretchy and breathable for a soft feel that doesn’t irritate or rub. These kicks are built to move naturally and provide support and comfort right where you need them.
LEGO x Adidas Ultraboost DNA
You can personalize the LEGO x Adidas Ultraboost DNA by decorating the Three Stripes cage with free LEGOs. On the toebox, other knobs appear to allow you to personalize that section of the shoe as well if you can get the bricks to stick. The collaboration sneaker includes 36 green, red, blue, and yellow LEGO bricks in total.
FAQ
How did the Adidas Ultraboost DNA x LEGO® Colors happen?
The collaboration between Lego and Adidas is part of Adidas’s continuing A-ZX series, in which the German brand will collaborate with a total of 26 labels and collaborators for a separate collection. Each letter symbolizes a new shoe release, with the letter “L” signifying Lego.
What is the brand Lego?
Lego is a toy business based in Denmark that takes its name from the Danish word “leg godt,” which means “have fun.” The blocks’ unusual colors and forms have become an iconic emblem that is recognized all over the world.
How to customize Adidas Ultraboost DNA x LEGO® Colors?
Each shoe includes a clear hole for three 2×2 Lego plates. The bricks that come with the sneakers don’t limit your selections. You may probably use the legos you have at home if you have ones in the same size. There are also a number of additional Lego references on the shoes.
What color should I buy?
If you’re on the safe side, the best color to purchase is either the color red or blue. These colors match casual styled outfits. And if you’re planning to personalize your kicks, it’s much better to stick on a solid-colored shoe to easily mix and match the colors you are planning to attach to your shoe.
Kristine Decena is a professional editor with over 10 years of experience in the publishing industry. She specializes in editing food and drink, footwear, clothing, and other lifestyle content. She has worked for such notable companies as The New York Times Company, Food Network Magazine, HarperCollins Publishers Inc., Hearst Corporation and Condé Nast International. Kristine is a graduate of Ohio University where she obtained degrees in English Literature and Journalism before embarking on her career as an editor.
