Ever wonder where your clothes are made and who made them? This cool brand from Mexico is launching today in the US and letting its customers know exactly who made the item and where. The brand is called “Someone Somewhere” – a socially conscious digitally native brand.
“Someone is for the people who make the products. Somewhere is for the places where they live.” This Mexican brand wants to connect the fashion world with the people behind the production process. A company that, based on talent, creativity, and an infinite dose of perseverance, are targeting the market by responding to social challenges and enhancing and professionalizing the work of Mexican artisans.
Not only is Someone Somewhere’s mission to create a connection between the creator and consumer but also aspiring to contribute to the formation of a better society aware of the impact that their consumption habits can have on the planet.
Someone Somewhere consists of backpacks (in different sizes), hand embroidered t-shirts and protective masks. The brand gives consumers a sense of community and belonging. Below are the styles that are launching today in the U.S. Using artisan skills, they create innovative products to make the adventurous life easier.
LIGHTPACK, $55
A super-light backpack for everyday activities with an easy roll system to save on space. Made of chicotillo loom, one of the sturdiest artisan-made fabrics in the world.
THE BACKPACK, $75
The go-to backpack for outdoor adventures. Perfect for social distance activities like hiking or a picnic in the park. Made with the same materials as the Lightpack just slightly bigger with 12 convenient features that you’ll only notice when you need them.
EXPAND BACKPACK, $95
Expandable backpack (from 12 to 25 liters, for the expert backpackers) also made with the chicotillo loom – one of the sturdiest artisan-made fabrics in the world. This backpack is perfect for a weekend camping trip for a change of scenery!
EVERYWHERE BAG, $135
The perfect adventure companion, with more than 23 features that will make any journey easier and more organized. Made in the chicotillo loom. This backpack is perfect for the explorer. It’s also great for active parents who want to get outside with their kids!
EASY MASK, $19
Made with chicotillo loom, easy to wear and clean with an interior pocket that adds a third filter. It has a band that goes behind your head to avoid pulling on your ears.
THE POCKETTEE, $35
T-shirts with hand embroidered pockets made by rural artisans from Puebla who grew up learning these embroidery techniques and continuing the tradition through Someone Somewhere.
MY FAVORITE – THE ESSENTIALS CASES, $35
This case is easy to cary and fits a lot. I can now find my keys easily and can fit all of my credit cards plus a lot more. It ended up replacing my fanny pack bag because I just couldn’t fit much in it. The coolest thing is that it is very light and I feel connected to the person who manufactured it.
To ensure the highest quality product, Someone Somewhere has a 4 checkpoint system to ensure the quality of the artisan-made elements. To add an emotional connection from the creator to consumer, artisans sign every product that they create. This also allows the brand to track each product back to ensure they are complying with quality standards.
The artisan activity is the second largest source of employment for people living in poverty all over the world. Someone Somewhere wants to spread awareness while lifting thousands out of poverty and providing high quality products to adventurous, socially conscious consumers.
Pinstripe Magazine Staff
Online Men’s Lifestyle Magazine on Gear, Grooming, Girls, Gadgets
