2016 Campari Calendar leading lady Kate Hudson
Campari is known to have beautiful well-known ladies for their campaigns. Next year in 2016 Campari Calendar with leading lady Kate Hudson will show off Italy’s iconic bittersweet red aperitif. In this year’s 17th edition of the Calendar collection titled ‘The BitterSweet Campaign,’ the blonde beauty takes the stage as two opposing political candidates – Bitter and Sweet – in a play on Campari’s unique and versatile bittersweet flavor profile. This year’s Calendar capitalizes on the buzz and excitement of the upcoming elections and encourages imbibers to take a stand, express an opinion, and cast their vote via social media for their favorite flavor profile – #goBitter or #goSweet.
This is what Kate Hudson had to say about starring in the campaign, “For me, this project meant much more than producing a calendar; it was a creative process telling a great story. It was a fabulous campaign that challenged me to bring out two different sides of myself to ensure that the pictures told the story in a creative and beautiful way – and that is exactly what we’ve achieved. Personally I lean towards the sweeter side of things, however my taste buds definitely love bitter! Though a play on flavor profile, this year’s theme asks people to take a stand for what they believe in, which to me is a very powerful message. The 2016 Calendar is a testament to how Campari stays true to itself as a brand and proves there will always be a place for the classic nature of Campari within today’s contemporary world.”
For the first time in the Calendar’s history, consumers are at the center of the campaign. Campari imbibers have been called upon to share their opinion and take a stand by following the campaign through the brand’s social channels and via the hashtags #goBitter and #goSweet. Campari has also created a website where consumers can engage with content to get live updates on each party’s progress, take the BitterSweet test to see which party they truly belong to, and, most importantly, vote and take a stand!
The coveted calendar, of which only 9,999 copies are printed, will not go on sale but will be shared among friends of Campari around the world.
Leo Burnett Milan created the Calendar theme, The BitterSweet Campaign. Working side by side with photographer Michelangelo Di Battista on the project were Executive Creative Directors Alessandro Antonini and Francesco Bozza, Creative Director Anna Meneguzzo, Associate Creative Director Andrea Marzagalli, Senior Art Director Alessia Casini and Designers Melissa Longa and Josè Mario Vuolo.
Pinstripe Magazine Staff
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